How To Market Your Small Business Online

When it comes to small business marketing and advertising, the secret to getting good results is to realize that you’re marketing a small enterprise and not a massive corporation.  This might seem somewhat obvious, but when it comes to advertising a company, size certainly is important!

I want to show you my point.  If you were to go and do a search right now on ‘marketing companies’, the results delivered would certainly list lots of advertising experts offering to ‘brand your company’ or ‘manage your advertising campaign’.  A solid proportion will also be offering to offer you with a display web property which will wow your online visitors.

Each of these solutions sound really impressive, and no doubt they are.  They also have 2 additional important things in common:

- They’re very pricey
- They don’t deliver the results for small businesses

For those two reasons, entrepreneurs and small company owners need to steer clear of suppliers recommending these types of services like the plague, because the truth is all they’ll succeed in doing is emptying your company bank account!

Consider the issues I’m making from your own individual perspective for a minute.

In the event you need a plumber are you interested in how attractive a plumber’s logo is?  Absolutely no, you just want a person to come and repair your pipe joints as quickly and as inexpensively as possible!

Do you care whether your dentist has a flash, animated web site?  Or do you just want to be able to book an appointment as rapidly as possible to get rid of the cause of your agony?

If you spill a glass of red wine on your rug, do you really go and search for a carpet cleaning company using a trade name you recognise?  Of course not!

In each one of the scenarios above, you simply need someone to come and sort your difficulty out for you.  The odds are you’ll either:
- employ someone you have used before who did a great job for you
- or you’ll ask a colleague for a recommendation
- or you’ll quickly browse online for somebody within your area
- or maybe seek out a leaflet which you saw drop through your mailbox

Hopefully now you can see exactly where you need to target your advertising efforts.  Rather than costly advertising campaigns and branding exercises, focus on communicating to prospective buyers via the channels above. 

Concentrate on your customer service, on your search engine position and on direct response advertising methods.

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People do not care about your logo or your web site, they care much more about what you do for them and how well you can do it!  Concentrate in these areas, and your business will grow considerably faster!